Photo shooting for Kronotex
Presenting an indoor floor without any features.
Presenting a floor is not easy. Usually Kronotex used the classical photos of a living or a sleeping room. We decided to show just the floor with people in normal living situations. By avoiding to share the interest with other features we kept the focus on the floor only.
In order to keep the photoshop work as limited as possible, we built the set with narrow metal rods on which we installed the models or the mattress. The constructions were so uncomfortable that Uwe Arens had very little time for the shoot.
